The Indian media landscape has seen a significant shift, driven by the rapid rise of viral news and digital media. Legacy news outlets are struggling with a new reality where public content frequently outpaces professionally crafted reporting in terms of impact. This phenomenon is altering the essence of journalism, blurring the boundaries between

A significant trend is emerging across India: the widespread ascent of independent journalism. Fueled by social media and a rising distrust of established media, these niche outlets and journalists are attracting audiences with investigative reporting, often highlighting on stories ignored by larger organizations. This phenomenon is challenging the